September 4, 2021

Marketing refers to the process an organization undertakes to engage its target audience, build strong relationships to create value in order to capture value in return. It is one of the primary components of business management and commerce. Marketers can direct their product to other businesses (B2B marketing) or directly to consumers (B2C marketing). Regardless of who is being marketed to, several factors apply, including the perspective the marketers willuse. Known as market orientations, they… Read More »Marketing

Travel is the movement of people between distant geographical locations. Travel can be done by foot, bicycle,automobile, train, boat, bus, airplane, ship or other means, with or without luggage, and can be one way or round trip. Travel can also include relatively short stays between successive movements, as in the case of tourism. Purpose and motivationReasons for traveling include recreation, holidays, tourism or vacationing, research travel, the gathering of information, visiting people, volunteer travel for… Read More »Travelling